About Me
With a short stint in Los Angeles in my rear view, I’m comfortably at home near the shores of the Solent in the UK and Lake Ontario on the other side of the Atlantic. I’ve shape brands through advertising, marketing, and design over more than two decades, closer to three if I’m honest.
As a strategic creative leader, my work is rooted in clear, focused ideas with strategy at their core, translating positioning into identity systems, campaigns, and experiences that perform across digital, print, and motion. From early-stage disruptors to established enterprise brands, I help organisations at key inflection points clarify who they are and how they show up.
Over the years, I’ve developed brand systems and campaigns for organisations including CooperVision, Luxottica, Paychex, and Kodak, leading creative from concept through to execution, and worked closely with stakeholders to ensure ideas land with clarity and impact.
Three things that might surprise you: I’ve had biotech work presented to the US Congress, helped drive a campaign that increased national student enrollment in optometry, and built a product launch that has prevented the equivalent of over half a billion plastic bottles from reaching the ocean.
Peter Simpson Creative is built around thoughtful European honed design, strong conceptual thinking, and experienced creative direction and is proud to deliver quality work to good people.
It takes a good deal of hard work to build ideas, brands, and campaigns that appear simple and effortless.
Accolades
Return on investment, moving that needle, and plain old happy clients are by far the most significant awards to achieve. Hearing that the work you presented on Monday is being shown to Congress on Wednesday, that your concept for a product launch became the long-term thematic for a multi-national’s conference, or that your idea for a University’s fund-raising day pulled in $1M+ more than expected are some happy highlights.
Yeah, the awards that are presented by a panel of judges are nice to have too. To name a few, I’ve collected design, ROI, and advertising awards from Graphis, How, Effie, and American Advertising Awards, including some best of shows.
Skills
Strategic Creative Direction
Clear, concept-led thinking grounded in brand strategy, shaping positioning, narratives, and ideas that drive meaningful impact.
Brand & Identity Systems
Extensive experience building scalable brand systems across identity, tone of voice, motion, and campaign, from early-stage businesses to global organisations.
Integrated Campaign Development
Leading the creation of multi-channel campaigns across digital, print, and physical environments, translating strategy into cohesive, high-performing work.
Creative Leadership & Collaboration
Collaborating closely with strategists, writers, designers, and stakeholders, guiding teams from concept through to execution with clarity and purpose.
Production & Craft Oversight
Deep experience directing photography, film, animation, illustration, and sound, ensuring ideas are realised to the highest standard across all touchpoints.
Communication & Storytelling
Able to distill complex ideas into clear, compelling narratives, both visually and verbally, and confidently present to senior stakeholders and partners.
Delivery & Execution
Proven ability to manage multiple projects and workflows, maintaining quality and momentum from planning through to final delivery.
Mentorship & Team Development
Calm, supportive leadership style with a focus on developing talent, fostering collaboration, and elevating creative thinking across teams.
Clients & Sectors
Experience across a diverse range of industries, from highly regulated sectors to global consumer brands, helping organisations clarify their position and communicate with impact. Selected work spans brand identity systems, integrated campaigns, and multi-channel communications, from early-stage businesses to established global organisations.
Financial Services & Fintech
Barclaycard · Capital One · Capital One · Bank Fannie Mae · BMW Financial Services
Healthcare, Wellness, Pharma & Life Sciences
Johnson & Johnson · ASCO · Bausch + Lomb · CooperVision · Emulate Bio · Excellus BC BS · Luxottica · Fitness First
Industrial, Engineering & Manufacturing
ABB · Honeywell · Emerson · ITT · Curtiss-Wright
Technology, Telecom & Media
British Telecom · Kodak · Innovative Solutions · INVISTA · Gannett · The Players Tribune
Consumer, Retail & CPG
Unilever · Constellation Brands
Grocery & Food Production
Rich Products Corporation · Wegmans Food Markets
Professional Services
Paychex · Bene-Care
Travel, Transport & Logistics
UPS · Qantas · Delta Vacations · P&O Cruises · Princess Yachts
Education, Government & Non-Profit
Boston University · University of Rochester · Ministry of Defence · Met Office · NY Bicycling Coalition