As a lifetime sports fan receiving the brief to brand Derek Jeter’s ‘The Players’ Tribune’ was somewhat of a pinch me moment.

Working with the organization’s agency of record a bold and strategic brandmark was the focus. Some great concepts that combined the nucleus of direct from player commentary and traditional news delivery evolved, the design shown here became the agency’s recommendation. Unfortunately, it’s yet to be put to use, it is however warmed up and ready to move off the bench and into action when called upon.