Sometimes unexpected things happen when you overdeliver. Like when a concept for a new contact lens became the thematic for the annual Bausch+Lomb Symposium.

With so many great ideas never seeing the light of day due to budgetary confinements, not quite being on strategy, creative leader blinkered by their own idea, or for simply being the wrong shade of green, it’s joyous when one receives a reprieve. Especially to be on display for such a large international community year in, year out.