The logomark for Rochester (NY’s) Downtown Development Corporation’s downtown campaign was particularly sweet, while the naming and overall vision evolved over many rounds, this graphic mark received the nod from the outset. As a cutaway of the core/center of Rochester’s flower logomark, it just made sense

You really can’t beat clever simplicity, and the mark was featured as a Logo Lounge award winner.

This work was undertaken while with Truth Collective, and some of the images shown are from local marketing partners.